Custom made bags are one of the best type of bags that customers can reuse. Be it for grocery or for carrying items, it can be used in multiple ways. However, you will notice that your customer forgets reusing these custom bags. Utilizing grocery bags is a change in lifestyle that we need.
At first, it might seem hard but with few times of usage a person usually makes the change easily. Moreover, these custom bags can help you in branding your company. Just imagine while your customer reuses these bags and spread your brand while going out. It is great tool in grabbing eyeballs. We have listed down few tips on how to encourage your clients in re-suing your bags.
Market it as a hobby
Every marketer understands it has to be visually appealing. Most of the people love to flaunt what they love. As per the recent market studies, the customer tends to flaunt the brand logo on grocery bags they love. If your brand is new and you are trying to establish your brand you must go for custom printed bags.
You can go with funny quotes or motivational quotes as per your target audiences. There are some brands that come up one-liners for empowering women. In short, you must give a reason to your customers to re-use your bags. You can also start a family of unique artwork bags for limited period of time. You need to understand your target audiences, break them in categories and then start the production.
Selecting compact or foldable custom bags
If you have noticed, most of the time people drive for grocery shopping. This is because no one likes to carry heavy bags after shopping. Hence, you must make bags easy for storage in cars. Ideally you must go for folded or compact sized bags that can be kept at the back of the car.
Some people even use car organizers to keep things properly in space. Most of these containers have an area for storage. You must keep measurement in mind before you start making these bags. Needless to say, you must go for a strong fabric or eco-friendly material so that even after repeated usage the bag does not lose its lustre.
Tote bags as giveaway
Tote bags are favourite items among females. Not only they are easy to use but it can be also being carried over the shoulder. While you are planning to give tote-bags do not forget to add a style statement to it. Giving a feminine touch or making it stylish will always encourage females to reuse the bags even while they are going out for a causal outing. Make them neutral so that it goes good with jeans, joggers and other casual clothing
Colours play a very important role whether it can be reused or not by your customers. Ideally, you should never go with white, ivory or any light colours because they tend to get dirty with repeated usage. You can either go for deep colours or bright striking colours to make your brand stand out.