The Expendables 3 is upon us. Sylvester Stallone and his gang, with their rippling muscles and massive guns, are bound to play rough. “New team. New attitude. New mission.” is how the tagline for this movie goes. Sweet and simple, it delivers the message intended for all those eagerly awaiting the arrival of their action heroes.
Action movies usually have some of the best taglines, which are direct in their approach. They work on emphasizing the greatness of their main lead star, and usually make it a pitch about him versus the world, or something like that. With this being a Stallone driven weekend (in the USA at least), we decided to look back at this action star’s previous flicks and the taglines that he has left for us.
His whole life was a million-to-one shot.
This tagline from Stallone’s first massive hit film Rocky couldn’t have been more truer about the character as well as the actor. Stallone himself was a struggling actor, who penned down the story of a struggling boxer who gets an unexpected shot at the title, and ever since then the fate of Rocky as well as Stallone have never been the same.
This time he’s fighting for his life.
Stallone’s second iconic character was Rambo who first materialised in 1979’s First Blood. The movie’s tale, as the tagline suggests, was about war veteran Rambo fighting a personal battle where his army skills were very much needed to save his life.
Crime is a disease. Meet the Cure.
No points for guessing that Stallone is the “cure” mentioned in the tagline of 1986’s Cobra where the actor played a tough street-cop.
The future isn’t big enough for the both of them.
This one is from Demolition Man where Stallone is the cop hunting the criminal Wesley Snipes in a futuristic world. The tagline again gives the tone of a personal face-off between the two, which essentially is what the movie was all about.
In the future, one man is the law.
You may or may not have liked Stallone’s portrayal as the titular character in 1995’s Judge Dredd. But the tagline of this movie has an attitude to it, which required a big action hero to carry it along.
In the shadows of life, In the business of death, One man found a reason to live…
In Assassins, Stallone was a hit man who wanted to get away, and this tagline was meant for his character. But things aren’t that easy as a younger hit man, Antonio Banderas (who will join Stallone now in The Expendables 3), came after him.
It ain’t over ’til it’s over.
Stallone’s career lost its way in the late 90s and the early part of the new century. But once again, the iconic character of Rocky came to his rescue. This tagline from Rocky Balboa, wasn’t only about the ageing boxer but the ageing actor as well, who once again got a strong foothold in Hollywood.
Heroes never die… They just reload.
Another great character came back in absolute style in 2008’s Rambo. And if you are a true Stallone admirer, then this tagline surely would have given you the goosebumps.
Choose your weapon.
I told you, they like to keep it simple. This tagline belongs to 2010’s The Expendables as Stallone launched another successful franchise. And with the big number of cast members in this one, choosing the right weapon for each would have been important. Without it, a Stallone movie would never be complete, would it?